Scope
Technical Drawings
3D Rendering
Artwork Creation
Production Management
The Macallan 200 Years Young Pop-up Store
The Macallan 200 Years Young campaign celebrates the rich history of this two-century old brand as well as what is to come for its promising future.
Our task was to develop a pop-up store that would interpret and bring this celebration to life in a major retail environment. An immersive experience, the display area showcased the Colour Collection as well as the hero release, the TIME : SPACE Mastery, which comes in an extraordinary circular decanter.
Visual Impact
The display featured striking red sculptural forms of animals and natural shapes which are the global iconography of the campaign. The artistic impact of bright-red, illuminated, spikey 3D sculptures may have not been subtle - but it definitely commanded attention!
Adding Value
The pop-up included a ribbon station where customers could tailor their purchases for gifting purposes. There was also a sensory experience area where shoppers could explore the notes of the various expressions of the Macallan.
All About Presentation
The Colour Collection and the TIME : SPACE Mastery special release were displayed on custom-built, illuminated plinths with plexiglass covers to show them off to their best advantage.
