Chivas drinkers are usually snappy dressers, so a creative collaboration with leading Savile Row tailor Norton & Sons made perfect sense. The ‘Made for Gentlemen’ partnership found expression in a limited edition tin for Chivas 12 Year Old that was inspired by the cut and texture of fine suits. To showcase this we created a number of merchandising units at DDF and also built two shop window installations based on the look of those found in the iconic Savile Row. We even had tailor-made suits shipped over from London to give it that authentic look!

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