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Client Name

First Name

Last Name

Brand/Product Name

Phone

(###)

###

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How did you hear about us?

Overview

Please set the scene for us – give a brief background and explain the current requirement.

Objectives

What do we want this communication to achieve? For example: increase brand awareness; build brand image; increase customer traffic; increase enquiries; provide information; promote sales etc.

Target Market

Who are we talking to?

Competitors

Who are we competing against and is there specific competitor activity we should know about?

Location

Where will this be implemented?

Mechanic

What is the promotional mechanic?

Key Messages

What do we want to say? Are there any secondary messages that we need to communicate?

Mandatories

What elements have to be included? (Logos; prices; T&Cs; campaign imagery; product shots; contact details etc)

Requirements/Deloverables

What specific elements must be delivered for this job? Please provide sizes, specs, photographs etc.

Supporting Material

Please provide any supporting documents, images, links to toolkits etc.

Budget Estimate

Timing

What is the duration of the activity?

First proposal required by

Other key dates (if any)

Final deadline for job to go live

Additional information

If there is anything else that you feel we should know, please add it here.