Beefeater 24 Packaging
A bespoke packaging design for travel retail which included two trial miniatures of the premium Beefeater 24. This pack had to incorporate brand cues from both Beefeater and Beefeater 24 on one pack. A gilded window reveals both brands - paying particular attention to the alignment of the housed product and the window, the production finish was required to be very accurate.
The strategy was to both introduce the new 24 brand, as well as establish trial.